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Kenan-Flagler Alumni Lunch & Learn: The Myth of Experience

  • Thursday, February 25, 2021 :: 3:00 - 4:00 PM - register below.
  • Also available Wednesday, February 24th at noon - register here.

Join Kenan-Flagler alumni for a special opportunity to learn about "The Myth of Experience: Why we learn the wrong lessons and ways to correct them." Our personal experience is key to who we are and what we do. We judge others by their experience and are judged by ours. Society also venerates experience. It’s not surprising then, that we often fall back on experience when making decisions, an easy way to make judgements about the future, a constant teacher that provides clear lessons. Yet, this intuitive reliance on experience is misplaced.

In The Myth of Experience, behavioral scientists Emre Soyer and Robin Hogarth take a transformative look at experience and the many ways it deceives and misleads us. From distorting the past to limiting creativity to hindering success, experience can cause misperceptions and then reinforce them without our awareness. Instead, we argue for a nuanced approach, where a healthy skepticism toward the lessons of experience results in more reliable decisions and sustainable growth.

Emre Soyer, PhD is a behavioral scientist, consultant, and co-author of The Myth of Experience (with Robin M. Hogarth). He's the founder of SOYER Decision Advisory, which offers organizations talks, workshops, and projects on strategic and creative decision making. He has collaborated both with companies from different sectors and international business schools (including INSEAD, Cass, TUM, SDA Bocconi, ESSEC). He has also established social enterprises and written for Harvard Business Review and MIT Sloan Management Review. More information is available at

If you have any questions, contact Jessa Nelson at

Registration Closed

Online registration is no longer available for this event. If you have any questions, contact Jessa Nelson at